Is Creating Content Worth It for Small and Growing Creators?
The important role great content plays
Whether you’re a streamer of any size or a tournament organizer with an eye for content, you probably have already heard something about the important role great content plays in promoting yourself or your competitions.
The strategy of creating content for other platforms
Major stream-supporting platforms, such as Streamlabs, Streamscheme, Kapwing, and more, list creating content for other platforms as a key strategy to growing your community.
Repurposing streams for maximum exposure
Additionally, many popular twitch streamers download and repurpose their streams to take their content to their audiences — Just check out this blog post by Mack Collier who breaks down how NickMercs takes his streams, creates highlight reels, and gets 300–400k views in the first 24 hours!
The power of short-form video
Research by Wyzowl states that 87% of creators reported that short-form video has been the most powerful format helping their platforms. That’s worlds away from a mere 33% reported in 2015.
Is it possible for small creators to manage it all?
Wherever you look, the advice to be on every platform is overwhelming. It is clear content is the way to find your audience, but even after all the statistics, you may still be wondering… Is it possible for a small or growing creator to plan tournaments, moderate their communities, stream long hours and create content for Instagram, Twitter, TikTok, and YouTube? Is it even worth it?
The reality of managing tournament operations and content creation
Setting numbers aside, the reality of managing tournament operations, broadcast, and post-production can be a lot for one person to handle.
Lessen the load with automation and outsourcing
The truth is, it is a lot! But there are ways you can lessen your load, automate, and reap the benefits of a content strategy.
Using the Right Tools and Services
Epidemic Sound for high-quality music
Epidemic Sound has over 30,000 tracks, with 500 new ones added monthly. They have every genre, including an e-sports album curated specially for you! The power of using a service like this is that you don’t need to comb through thousands of junk songs on free libraries or worry about the songs later becoming copyrighted and taking away AdSense.
Reely’s AI platform for highlight reels
Reely’s AI platform analyzes live streaming (and VOD) content in real-time and programmatically generates and distributes fully-branded short-form highlight reels. Having already analyzed more competitive games than any other company in the industry, Reely is the tool you should be using to grow your competitive gaming niche community!
So, is creating content worth it for small and growing creators? The answer is a resounding yes, as long as you find ways to streamline and automate your processes. By leveraging the right tools and services, you can create high-quality content that engages your audience and helps you grow your community. Don’t let the workload discourage you, take advantage of the available resources and start creating amazing content today!
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