GameHouse: 25 years of building a diverse and inclusive gaming portfolio
Developer and publisher GameHouse has made a name for itself in the gaming industry over the past 25 years, with a vast collection of over 3000 games and apps available on mobile and PC platforms. Notably, the company has focused on creating casual games tailored to women’s gaming interests while also advocating for diversity and inclusivity in the industry.
A resilient company that continues to grow
GameHouse, which launched a quarter of a century ago, has shown impressive resilience and adaptability in the ever-changing gaming environment. With a commitment to creating game IPs loved by millions of people, the studio has successfully evolved its offerings to meet the demands of players over the years. Through its expertise in game subscription, GameHouse has become a pioneer in delivering mobile subscription games for the female audience.
Popular IPs with empowering female characters
GameHouse has developed more than 20 IPs throughout its history, with a strong emphasis on empowering female characters. Its biggest IP, Delicious, featuring chef Emily’s culinary adventures and romantic experiences, has garnered over 100 million players. Other successful IPs include Heart’s Medicine Series, Fabolous, and Sally Salon. The studio currently publishes over 3,000 games on PC, releasing a minimum of two new games every week. Additionally, it offers a mobile subscription model with 60+ mobile games and one new game per month.
Approaching game design with diversity and inclusion in mind
GameHouse recognizes the importance of considering diversity and inclusion in game design. The team actively engages with its target audience, involving them in the creative process and incorporating their feedback. By understanding the preferences and behaviors of female players, GameHouse aims to exceed their expectations and deliver meaningful gaming experiences. The studio also emphasizes the significance of having a diverse team, believing that great games come from diverse and inclusive minds.
Promoting diversity and inclusivity in the industry
GameHouse believes that the gaming community as a whole should strive for diversity and inclusivity. To achieve this, the company highlights the need for core values centered around diversity and inclusion. It encourages other industry players to open up their hiring processes to attract a more diverse pool of candidates. By understanding candidates’ values and providing a safe and respectful work environment, companies can foster diversity and inclusivity. It’s crucial for leaders and executives to actively participate in these efforts to drive meaningful change.
GameHouse’s meeting with Apple CEO Tim Cook
Recently, GameHouse had the honor of hosting a visit from Apple CEO Tim Cook. The meeting emphasized the shared values between GameHouse and Apple, particularly their focus on catering to women gamers. Tim Cook expressed interest in GameHouse’s approach and upcoming projects, including integrations with Apple’s latest technologies. The discussion also touched upon the importance of diversity in gaming and how games can positively impact people’s perceptions.
Highlights of the visit
The highlight of the day during Tim Cook’s visit was his keen interest in GameHouse’s products and values. Observing his engagement and hearing him discuss diversity in gaming with the press was a significant achievement for the studio. GameHouse hopes that the visit will influence Apple’s approach to diversity and inclusion within its games lineup.
The evolving landscape of mobile gaming
The mobile games market is undergoing notable changes and challenges. GameHouse, with its experience in mobile and PC subscriptions, recognizes the increasing popularity of subscription models due to higher user loyalty and lifetime value. The studio is keen on expanding its subscription business and aims to compete effectively in the current mobile ecosystem. It acknowledges that success no longer solely depends on having a good game with great metrics; instead, understanding the dynamics of the mobile gaming landscape is crucial.
What’s to come from GameHouse?
Looking ahead, GameHouse promises exciting developments for its players and partners. The studio intends to continue delivering incredible games that cater to women’s “me time” and meet the needs of its target audience. With a focus on its subscription business, GameHouse plans to release new free-to-play (F2P) games and forge significant partnerships. Players and industry observers can expect upcoming releases that embody the studio’s commitment to diversity and inclusivity.