Introducing Noice

A community that plays together, stays together. This simple slogan perfectly captures the essence of the new livestreaming platform, Noice. Designed with streamers, viewers, and developers in mind, Noice aims to foster engagement and immersion through active audience participation. Unlike traditional platforms that encourage passive watching, Noice allows viewers to become an integral part of the livestreaming experience.

The Vision Behind Noice

The idea for Noice originated from Jussi Laakkonen, the former executive vice president at Unity and the current CEO of Noice. Laakkonen’s epiphany occurred in March 2019 while watching a Twitch stream of Counter Strike. He felt a deep desire to contribute to the experience rather than just spectate. Fast forward four years, and Noice is now in its closed beta phase, offering a solution to this problem.

More than Watching

According to Laakkonen, a vital component of watching a gaming livestream is predicting what will happen next. To tap into this viewer inclination, Noice has gamified the prediction process. The platform introduces a card game overlay that allows viewers to make predictions about the streamer’s next moves. Correct predictions earn players points, and winners’ avatars are celebrated on-stream at the end of each game. This celebratory interaction between streamers and viewers enhances engagement, making viewers more likely to return for future streams.

Active Viewer Participation

Noice goes beyond the traditional viewer-streamer relationship by encouraging viewers to interact with each other as well. Viewers can form teams, collaborate on strategies, and even attempt to influence the streamer’s in-game actions through the chat. This interactive platform creates a dynamic environment where viewers can experiment with bold predictions and actively engage with the streamer. The cooperative nature of Noice fosters a sense of camaraderie among viewers, streamers, and developers.

A Unique Monetization Model

Noice offers a distinctive approach to monetization. Viewers can unlock new prediction cards by racking up points or by purchasing limited-edition Creator Cards specific to each streamer. These Creator Cards feature footage from previous livestreams and can support the streamer financially. Noice follows a 70/30 revenue split, with the platform’s share going toward streamer support and product team services. Unlike other platforms that prioritize revenue based on streamer size, Noice aims to provide equal opportunities for all creators.

Streaming with Innovation

Noice aims to contribute to the streaming industry by fostering innovation and creating a better environment for creators and players. The platform prioritizes the cooperative experience, focusing on audience engagement and retention rates. By actively involving viewers in the livestream, Noice aims to create a mutually beneficial scenario for players, streamers, and developers. The platform has received significant investments, with notable contributions from Bitkraft, F4 Fund, and Supercell’s co-founder Mikko Kodisoja and CEO Ilkka Paananen.

Expanding to Mobile Gaming

While currently focused on battle royale games for PC and console, Noice has plans to expand its supported titles based on community interest. Competitive games work best with the predictive card game overlay, whereas story-driven or open-world games may not suit this format. In the future, Noice envisions supporting esports and tournaments. The platform also aims to bring its innovative approach to beloved mobile games, bridging the gap between mobile gaming and livestreaming.

Creating a Thriving Community

Noice offers more than just gameplay. The platform allows viewers to customize their avatars, build teams, and search for streams to join. Viewers can interact with their custom avatars in various waiting hubs known as Arenas, where they can socialize with the streamer and other avatars between rounds. These Arenas are designed to match the genre of the game being played, adding a personalized touch to the streaming experience. Additionally, Noice ensures a seamless streaming experience by allowing viewers to adjust the stream quality according to their device preferences.

A Path to Success

Noice’s closed beta is open to all content creators, who can invite their fanbases to join the platform. The full release date is yet to be determined, as Noice aims to refine and enhance the platform based on user feedback. Laakkonen believes that Noice has the potential to regain lost watch time in the livestreaming industry and create a thriving ecosystem for creators, players, and game developers alike.

A New Era for Livestreaming

Noice is poised to revolutionize the livestreaming landscape with its innovative approach to viewer engagement. By turning viewers into active participants, Noice offers a fresh and immersive experience for both streamers and viewers. While it remains to be seen whether Noice will become the next Twitch, its unique features and dedication to fostering a vibrant community make it a promising platform for gaming enthusiasts everywhere.