Gaming Industry Breaking News: Gamescom Announces Launch of Gamescom Latam
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The gaming world is about to witness an incredible phenomenon as Gamescom, the largest gaming event in the world, gears up to launch Gamescom Latam. This exciting new event is aimed at the Latin America markets and is set to build on the success of the popular BIG Festival in Brazil. Gamescom Latam will be the third event under the Gamescom global brand, following the launch of Gamescom Asia in 2021.
The inaugural Gamescom Latam will take place from June 26 to 30, 2024, in São Paulo, Brazil. This groundbreaking event is the result of a partnership between Koelnmesse, the organizers of Gamescom, German trade body Game, BIG Festival, and pop culture and events firm Omelete Company.
A Global Ecosystem of Gaming
Game managing director Felix Falk shared his excitement about the new venture, stating that the success of Gamescom highlights the need for events that bring the entire gaming ecosystem together. He believes that such events are essential for developers, publishers, investors, and service providers to connect and collaborate. While Gamescom already reaches millions of people digitally, Falk emphasized the importance of a local presence for the success of such events. He expressed his confidence that Gamescom Latam, just like Gamescom Asia, will take the gaming industry by storm.
“Simply copying Gamescom from Cologne one-to-one does not work. Every regional ecosystem is different”
Felix Falk, Game
Falk emphasized that Gamescom’s strong reputation will help achieve the objective of creating the world’s biggest video game event in the Latam region. He praised the partnerships with BIG Festival and Omelete Company, acknowledging their contributions to making Gamescom Latam a resounding success. The event aims to connect the vast talent and limitless potential of Latin America’s gaming industry with publishers and investors from around the world.
Joining Forces with BIG Festival
Notably, BIG Festival founder and executive director Gustavo Steinberg highlighted the significance of the collaboration. He stated that Latin America possesses great gaming companies and talented developers who are not yet integrated into the global industry. The partnership with Gamescom presents an opportunity to connect this talent with publishers and investors, bridging the gap and bringing about mutual benefits.
Steinberg emphasized the importance of the BIG Festival in Gamescom Latam. The festival will continue to host the indie games competition and awards ceremony, showcasing the best talent from the region. With BIG Festival’s established reputation of attracting over 50,000 people annually, the potential impact of Gamescom Latam is boundless.
Creating “The City of Games” in São Paulo
Gamescom Latam is not just an event; it is an experience. The organizers plan to transform São Paulo into the “city of games” for the duration of the event, fostering enthusiasm and excitement among attendees. The festival will be more than just a platform for game demonstrations; it will also serve as a hub for networking and collaboration within the industry.
The Power of Gamescom’s Global Influence
Gamescom’s remarkable international attendance is a testament to its significance. In the most recent convention held in Cologne, over 320,000 people from over 100 countries participated, including exhibitors and trade visitors from around the globe. BIG Festival also boasts an international presence, with attendees from North America, Europe, Asia, and beyond.
Gustavo Steinberg believes that this collaborative effort with Gamescom will further increase the international presence at BIG Festival. He predicts more studios, visitors, publishers, and investors from neighboring countries and worldwide. Steinberg also highlights the strategic timing of Gamescom Latam, providing an excellent platform for the release of new game titles from all corners of the world.
A Successful International Expansion
The team behind Gamescom at Koelnmesse has a proven track record in organizing successful gaming events. With the monumental success of Gamescom Asia, which attracted over 34,000 attendees in 2023, the organizers are well-equipped to handle the launch of Gamescom Latam. Gerald Böse, the president and CEO of Koelnmesse, emphasized the importance of adapting events to regional needs and expressed his satisfaction with the successful implementation of international satellites.
Felix Falk reiterated that simply replicating Gamescom from Cologne would not work. He acknowledged the uniqueness of each regional gaming ecosystem and emphasized the significance of local partnerships. To ensure the success of Gamescom Latam from the outset, Falk praised the Brazilian Koelnmesse subsidiary, BIG Festival, and Omelete Company as the perfect partners in Brazil.
An Exciting Future for Gamescom Latam
The launch of Gamescom Latam is poised to revolutionize the gaming industry in Latin America. With its global reputation and the support of passionate partners, Gamescom Latam aims to create an unparalleled gaming extravaganza that celebrates the talent, creativity, and innovation of the region. As the anticipation builds for the first iteration in São Paulo, gaming enthusiasts, developers, publishers, investors, and fans worldwide eagerly await the dawn of a new era in the gaming world.