Physics-Based Games: The Ultimate Catnip for Influencers

Physics-based games have become the latest obsession for influencers. These games, known for their chaotic, funny, and unpredictable nature, are perfectly suited to entertain viewers on YouTube. The success of games like Human: Fall Flat, which boasts over 45 million players worldwide, has proven that this genre has the potential to generate significant sales.

Introducing Wobbly Life: The Perfect Blend of GTA and Human: Fall Flat

Wobbly Life, developed by UK indie Rubber Band Games, perfectly fits the mold of a physics-based game. The game has been dubbed as “GTA meets Human: Fall Flat” and has already sold over one million copies across PC and consoles.

“My main objective was to keep myself occupied with things I loved”– Tom Dunn, Rubber Band Games

Interestingly, Wobbly Life was conceived by a single developer, Tom Dunn, as a way to keep himself occupied during a challenging period in his life. Having a background in game development and computer science, Dunn decided to focus on networking physics in a video game. This led to the birth of Wobbly Life, a physics simulation that became his passion project for several months.

The Birth of Rubber Band Games

Realizing the potential of Wobbly Life, Dunn formed Rubber Band Games and collaborated with talented individuals to make the game a success. Mark Suter, a skilled level designer and 3D modeler, joined the team, followed by Dunn’s friend Will Robinson. After struggling to find an audio designer, Alex Green completed the team of four.

Success Story Without Marketing or Publishing Support

Despite having no marketing or publishing support, the team released Wobbly Life through Early Access and quickly gained a dedicated audience. The focus was on creating a game they themselves would enjoy, and they managed to build a small community through their Discord page, where players could ask questions and follow the game’s progress. The game caught the attention of prominent YouTube influencers, leading to a significant increase in their community.

“With 1.7 billion views on YouTube, Wobbly Life continued to receive frequent updates and expansions. Various publishers became interested in the game’s potential, one of which was Curve, the same company that handled the publishing of Human: Fall Flat. While Curve lost the publishing rights to Human: Fall Flat 2, their experience launching the game into new markets and platforms, including Japan and China, drew the attention of the Rubber Band team.

This partnership with Curve is expected to bring Wobbly Life to a broader global audience. As a small team, Rubber Band Games recognized that they needed a publisher to focus on the game’s development and manage the publishing side effectively. The impact made by Curve with other titles made them a perfect fit for the team.

Conclusion

Physics-based games have proven to be a goldmine for influencers, captivating millions of players worldwide. Wobbly Life, with its combination of chaotic physics and entertaining gameplay, has already achieved remarkable success. The journey of a single developer turned indie studio showcases the power of passion and the impact of YouTube influencers in expanding a community. With the support of a publisher like Curve, the future looks promising for Wobbly Life, as it aims to reach even greater heights.